LEARN by Hattaway Communications is launching a new online course. It’s called The One-Minute Message: How to Create Your Ultimate Elevator Pitch.
We created this course because we’re passionate about sharing learning that enables communications professionals to achieve great things. This course is for you, whether you work for a business,nonprofit, foundation, government agency, or any organization.
No matter what you do, to achieve your goals you need to grab people’s attention and motivate them to take action. But this attention is harder than ever to capture, because people are bombarded by information and ideas.
Whether you’re starting a conversation, making a presentation, or creating content, you don’t have much time before people’s attention begins to wander. A One-Minute Message helps you break through the noise in a way that captures people’s attention and imagination.
This course shows you how to start on a strong foot in any situation—by framing your topic in terms that speak to people’s aspirations and values, in the form of a simple narrative that helps them quickly wrap their heads around key ideas you need to convey.
The Hattaway team draws on a set of strategy-and science-based frameworks to create narratives about all kinds of topics for organizations around the world. We’re excited to offer our first online course to share these powerful tools with you.
You can use the tools time and again, for many different purposes—to build your brand, sell a product or service, promote a policy or program, or encourage people to look at an issue in a new way.
In just a few hours, you’ll learn to use the power of strategy, science, and storytelling to communicate with maximum motivating power.
Course starts October 15. Learn at your own pace.
